How To Get To The Top Of Google: Rank Better In Local And Organic Search

Feature   |   Posted: 07/31/2025
Posted by: Motorhead Digital

If you want to get noticed online, you’re going to have to get your website ranked high on the search engine results page.

How do you do this?

By doing everything in your power to please Google.

You can get on Google’s good side by improving your SEO (search engine optimization).

Making the appropriate improvements to your website will help you enhance your SEO. It’ll also help you get noticed by Google and push you up the rankings. Nobody wants to be stuck at the bottom of the search results or worse, the second page! Only 0.78% of Google users click on results from the 2nd page – so make sure this doesn’t happen to your website by improving your SEO. 

But SEO is incredibly complicated, right?

It might sound like a lot of complex jargon, but SEO isn’t as complicated as you might think, or at least it doesn’t have to be.

With the right strategy and a bit of professional assistance, you can improve your SEO and soar up the rankings ahead of your competitors.

Today we’re going to show you exactly how your shop can rank better in both local and organic search results.

How to use local SEO to get to the top of Google

Local SEO is where you optimize your online presence to attract more business from your local audience.

Here are five ways you can optimize your local SEO:

1. Optimize your Google My Business listing

One of the best ways to improve your local SEO is to create a Google My Business Listing (GMB) if you haven’t already.

Google My Business is a free tool by Google that you can use to list your shop.

You can list all the details your audience needs to know about your shop on GMB.

These details can include:

• Opening times
• Address
• Phone number
• Website
• Email address

Optimizing your Google My Business will help improve your Google Maps 3-Pack results. A Google Maps 3-Pack is the little boxed area that appears on the first results page.

It shows your audience details about your company, star rating, phone number, and opening times.

If you don’t have a GMB listing set up then you’re missing out on a huge, free marketing opportunity.

2. Build high-quality local citations & links

Citations are online mentions of your business, but these can’t just be mentions on any old site or web page. They have to be from reputable, local sources to build up your local SEO.

The same goes for local links. If a company links back to your shop’s website, you should ensure that they’re trustworthy businesses in your local area and not just some random company you found deep within a Google search.

Remember, if somebody is offering you hundreds of backlinks for a small price, they’re not going to be high-quality and could end up damaging your shop’s reputation on Google. This will only push you further down the search results.

One of the best ways to build links to the pages that matter is by guest blogging.

3. Get more reviews from customers….–>

Please head on over to the Motorhead Digital Blog for the rest of this article.

The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785, via email, or online at MotorheadDigital.com.